Over two years, in partnership with CitizenMe, we've spoken to 7,000 people in 5 markets about the role of business in the world today. Last year, in Radical Everyone, they told us they want fundamental change, and they want businesses to drive it ‐ ahead of governments, charities and activists.
This year, that feeling continues. Only 6% of people think businesses should carry on with existing methods. Everyone else, regardless of age, seniority and geography, believes they should challenge convention and create new ways of doing things.
But how, exactly, can businesses do this? Our respondents believe they should focus their attention around four areas, and we've sourced examples of them in action from practitioners across the Omnicom network, all over the world. Read on to find out more.
|01||Make employees feel like an owner|
|02||Challenge common workplace practices|
|03||Make management involving all employees|
|04||Promote employee autonomy|
|05||Collaborate rather than compete|
|06||Time for innovation for everyone|
|07||Challenge traditional hierarchies|
|08||Drive scale to benefit the customer|
|09||Have no set formula|
|10||None of the above|